This five-day course examines the complexity of the modern media environment - both conventional and digital - and the dynamic of an ever-changing communications platform.

Course rationale

The course will analyse the relationship between the media and the military, law enforcement agencies and government, whether on an embedded or unilateral basis. The course can be adapted for those working in the corporate arena.  The course will offer an insight into the mechanisms, agendas and driving factors behind the press, along with adaptable techniques for creating better understanding and cooperation. With the spotlight on both global and regional media, it will scrutinise the increasing pressures of societal, financial and political influences, along with emerging phenomena such as citizen journalism.

Coures details

Duration:
5 days
Campus:
Any venue suitable for the client

Entry requirements

There are no specific requirements for these un-accredited short courses but, please note they will all be taught in English.

Key Benefits

This course will offer an in-depth insight into the new media environment and provide a platform to dissect and discuss its current status while analysing the prospective future of the press and digital sphere. It will combine academic analysis with practical guidance and exercises, giving participants an opportunity to test their skills and build confidence. It is aimed at those seeking to develop their expertise as communications officers with a greater understanding of the media environment and how to manage messaging most effectively.